Larry Svoboda
Founder and Managing Principal

Larry Svoboda is a strategic thinker and a creative, participatory problem-solver.
As a highly experienced and prudent financial expert, he brings practical, actionable advice to address your challenges.

Larry’s experience includes senior executive positions with Florsheim Group, Inc., Sara Lee, Hanover Direct, and other retail, internet and consumer products businesses. Larry has served on a number of operating and advisory boards and on a private company Board of Directors. For the last 20 years, Larry has focused on advising small to mid-sized businesses.

Larry started his career with Arthur Andersen & Co. in Chicago. He has a BS in Mechanical and Industrial Engineering, with Distinction, from the University of Kansas, an MBA, with Distinction, from the University of Michigan Ross School of Business, and is a registered CPA in Illinois.

Christine Svoboda
Founder and Managing Principal

Chris Svoboda is an experienced and innovative sales, marketing and market research consulting specialist.
Her professional background includes broad experience in consumer marketing, B2B marketing, sales, market research and management consulting.

Chris’ hands-on consulting services include sales planning, strategy and execution; marketing plans, including strategy development, list generation, campaign development, and implementation; and managing and implementing market research projects.

Chris launched her career at Leo Burnett, starting with market research and shifting to account management at Burnett, Omnicom and Marsteller.  Her work also included management consulting with the Everest Group and brand management with Alberto-Culver (Unilever).  Over the last 20 years, she has honed her selling and market research skills with The Gallup Organization, GfK, ICR/SSRS, NPD and numerous smaller entities.

Chris has a BS in Marketing from the University of Illinois and earned an MBA from the University of Michigan Ross School of Business.